DaVinci

DaVinci?   There are lots of meanings, but one is that DaVinci Resolve is the name of a set of comprehensive video editing/post-production software.   Video editing isn’t something that I’ve done, but from the description, this product seems to be very powerful with a lot of features, and is widely used professionally.   I now see that it has a number of features similar to Adobe Premiere Pro, and that the products are often compared.

I heard a presentation from Grant Petty, Founder and Chief Executive of BlackMagic.    DaVinci is only one of BlackMagic’s products.    In particular, they also manufacture quite a lot of equipment.   He graduated as an engineer from  Shepparton TAFE, and he’s on record as saying, “We were not a tech company wanting to get rich. What was important to me was creativity.”

His address covered quite a lot of ground, including stories about when starting up, but the two main themes were that he covered were that he wants his enterprise to focus on creativity and giving users what they want (“it’s not just about the money”), and the powerful capabilities of the DaVinci software. 

I was surprised to hear that BlackMagic are giving away a version of this software that not so long ago cost a small fortune to use – and I saw large advertisements in newspapers to publicise this.  

This seemed to me to take the “it’s not about the money” theme quite a long way.   However, on reflection, I suspect it’s more about competing with Adobe (and perhaps others) in the video editing market.  But the bottom line is that end users are the beneficiaries, and that can only be a good thing.