I mentioned that I’d received an email from Meriton via TripAdvisor seeking feedback about our stay. The property is allowed by TripAdvisor to ask customers for feedback. The review when posted has a note to it that states, “Review collected in partnership with this hotel”, and by clicking through on the question mark next to this note, it’s stated that the “business uses tools provided by TripAdvisor …. to encourage and collect guest reviews”.
I wasn’t aware when I wrote my earlier post that Meriton have been in trouble about the way they solicit these reviews. It seems that Meriton had been “editing” email addresses so that guests who had raised complaints with reception weren’t sent an email inviting them to submit a review. From the report about the Federal Court proceedings, it seems that about 14,000 emails were “masked”. Wow, this number in about a year?
Given that at least some of the reviews now appearing on TripAdvisor are less than enthusiastic about some aspects of the Meriton property that we stayed at (such as the lifts), it seems that Meriton are now playing by the rules. However, because there are so many reviews, any negative ones tend to be quickly smothered by the ones that are basically favourable. Within 2 weeks my review was on the 8th page of the TripAdvisor review site. For the record, we were quite happy with most aspects of the accommodation.